Silhouette of a man on an exercise bike in a gym doorway

Sell your
story first

Cinematic founder films for London gyms and studios. Build trust, stand out and give people a reason to choose you.

Cinematic founder films for London gyms and studios. Build trust, stand out and give people a reason to choose you.

Founders of London fitness and wellness brands Pigment has worked with
Trusted by London fitness brands★★★★★ 5.0 Google rating

★ 5.0 on Google

The founder film

They can copyyour classes.Not your story.

They can copy your
classes. Not your story.

People don’t just choose a gym or studio for the classes. They choose somewhere they belong. Show them they belong with you.

People don't just choose a gym or studio for the classes. They choose somewhere they belong. Show them they belong with you.

George Taylor in the MYBODYMYWORK founder film
MYBODYMYWORK
A founder's story

MYBODYMYWORK · A founder’s story

“More than a director, he became a creative partner, helping shape the brand and the journey behind it.”
George Taylor
George Taylor
Founder, MYBODYMYWORK

Trusted by fitness & wellness brands including

Trusted by fitness & wellness brands including

Sleepy SlothMYBODYMYWORKON-U TrainingLab 51
Smiling man with hands behind his head wearing a black shirt outdoors in black and white photo.
What you get

Your story,
in every format.

Six shorts. Cut for Reels, TikTok and Shorts.

Around 20 stills. For web, socials and press.

The founder film
01 / 05
01

Your story as a short documentary, cut for widescreen (16:9) and vertical (9:16). The centrepiece everything else is built from.

Cutdowns
02 / 05
02

Six shorts, plus a shorter cut.Watch ›

Banner video
03 / 05
03

A looping video for your website

Behind the scenes
04 / 05
04

BTS videos from the shoot

Stills
05 / 05
05

Around 20 photos and cover images.View ›

£2,800, up to two shoot days. The same package we made for MYBODYMYWORK.

Book a callBook a founder film call

The package

One price.No small print.

The centrepiece

1 cinematic film

the story of why you started

Plus

6 shorts

cut for Reels, TikTok and Shorts

Around

20 stills

for web, socials and press

On location

Up to 2 days

at your gym, studio or anywhere

Roughly

25 days

from kickoff to final files

Flat fee

£2,800

everything above included

For owner-led studios in London with a story worth telling.

Book a founder film callBook a call

Free 30-minute call · No obligation

FAQ

Good to know.

Do I need to be comfortable on camera?

No. We start with a prep call about your story and why you started, then guide you through every question on the day. You just talk, we do the rest.

What's the typical turnaround time?

One prep call, then up to two shoot days at your gym, studio or a second location. You review the edits in Frame.io and give one round of notes. From kickoff to final files takes roughly 25 days.

How is pricing structured?

The founder film is a flat £2,800. That covers the prep call, up to two shoot days across up to two London locations, and everything listed above. You pay 50% to book and 50% on delivery.

Where do you film?

Anywhere in London, across up to two locations. Usually your gym or studio, plus a second place that's part of your story, like your running route or where it all began. Outside London, travel is added at cost.

What happens after the film?

It’s yours to use on your website, socials and ads. If you want it working harder, we can connect it to paid distribution, a landing page and enquiry tracking. That’s the Pigment Method, and it’s entirely optional.

Book a call

LET'S TELL
YOUR STORY.

A free 30-minute chat about your gym or studio, your vision and how we could bring your story to life. No obligation.

A free 30-minute chat about your gym or studio, your vision and how we could bring your story to life. No obligation.

Bobi
You'll speak to Bobi
Founder of Pigment London, and the one who films it
→
No pitch, just a chat
About your story, your space and whether a film is the right fit
✓
A clear plan after the call
The dates, the questions and the shot list, in writing

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Prefer email? hey@pigmentlondon.com